There's a reason for me defining 'bootlooping' (unilaterally powering off and back on) as compared to cycling endlessly within the boot process. They can be from quite different causes and initially i thought you meant the first not the second although both require the power button to be held down for up to 30 seconds to force it off completely.
I think it's fixable and the problem is a faulty file onboard, most likely a recently added detail map causing the cycling. The more recent devices have notoriously short preboot mode periods and possibly you just aren't moving quite quick enough to start updater.exe in time and the device drops preboot before the flash is established, look again at the tips in (1) of [Only registered and activated users can see links. ] and follow them precisely. Be persistent, it might take dozens of attempts to catch the right moment for a flash to initiate and then successfully complete.
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