I doubt TT and Garmin "feel" the impact of the sting, here are the reason why:
1. Garmin and TT do not appeal to the savvy users of today which rely on their phone for everything. Hence they don't get any new market share.
2. Garmin and TT makes money from "faithful" users which feel that their units are the best and nothing else. The "fan boy" mentality. Those people will stick with them regardless of their actions.
I would be pretty desperate (and at last resort) to use Google, there are so many better alternative (even *cough* Sygic is better)



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