I think one of the biggest mistakes NNG made (makes?) is to not sell their product worldwide. They simply would out rival other companies.
Instead they choose to let one buy - when not in combination with a device or car - only when one is inside a limited number of countries.
At least in Australia, I believe, Aldi was once selling devices with IGO/Primo installed on it. Here they did not and do not.
I wonder why as a worldwide availability would be IMHO a success.
When I visit Android play store, their product is not available in my country, not even the free version (or better: never was before - I gave up looking, quite happy with 658108 from here).



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