tap the icon (highlight); The POI name appears in the status bar at the top
Tap there and the description of the POI will appear
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or use the modified branding.zip, which shows many of the original brands / logos
Addendum:
I have just personally listed my three favorites in a KML and designed the corresponding ICON for them.
So I see e.g. LiDL in front of me and can head for it precisely as a stopover or final destination.
Spoiler: Screenshot
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