Bootlooping units can be tricky to hold in preboot mode. That message means that it's exited preboot, so timing is crucial and that means a bit of luck and a lot of perseverance comes into play. You need to start the flash at the right moment so you may need dozens of attempts, usually best results are achieved by hitting 'OK' or the Enter key immediately you see the unit details appear in Updater.exe's GUI and keeping firm steady pressure on the upper LH cnr of the screen until at least 'Loader' appears on the screen.. Keep trying, if you can see the logo you can achieve flashing in preboot eventually.

Note that there are two HWIDs for 13x0 devices, 0972 and 1104 [MTK chip version] so be sure you have made the cure from the correct fw for yours.