Thread: Just saw it in CNE 2014.20

It's not uncommon when a well-known, well-respected company is taken over by another of similar standing for there to be a process of 'orchestrated name-change' for one or both organisations. This usually follows a pattern, with some likely/possible variation of course, particularly if the acquired company's reputation has gone downhill. If the brand name or trading [business] name of the taken-over company stinks it'll not be used at all and re-branding happens overnight. If it's reputation is intact though the process is much as the following:

1. Both companies continue using their own individual names for a period of time, maybe even for the foreseeable future
2. The acquired company is 'tagged' as a subsidiary or branch or possession of the acquirer for a while, e.g. 'Navteq, a Nokia Company', while the parent remains 'Nokia'.
3. The association is tightened further, e.g. 'Navteq, a Trademark of Nokia' as has now happened.
4. Once that's sunk into the public psyche, it may become 'Navteq/Nokia' or 'Nokia/Navteq' or whatever, but maybe we could eventually see 'Nokia' the hardware manufacturer and 'Nokia Maps' as two separate entities with common ownership. Time will tell.

The speed of the process is usually in direct proportion to the height of the acquiree's reputation. The should be no rush to squander the goodwill associated with a highly regarded brand or business name of course.

In time the brand name "Navteq" will be replaced by the brand name "here", like Nokia + Maps = here, this is the guiding line.

Nokia Branding.
It first appeared in City Navigator Southern africa 2014.20
How did you screenshot the Startup Screen ? Used a good camera I suppose ?

[Only registered and activated users can see links. ] is quite old.
Obviously now they start to change brand name....
When Garmin buy Nokia - all will become to normal and we may expect several bug fixes per map update

Nokia bought Navteq

Garmin achieved a revenue of $532 million in Quarter1 2013 when Nokia achieved a Quarter1 revenue of $ 7.7 billion
I think Nokia could easily buy out Garmin, Garmin buying out Nokia is very unlikely.

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...or Microsoft buys both

Originally Posted by catymag

...or Microsoft buys both

New Garmin Nuvi on Win8 is really? Nokia already leave Symbian in Lethe...

Originally Posted by catymag

...or Microsoft buys both

@ Caty - You have a crystal ball, don't you?
Microsoft yesterday announced that they are buying Mobile Phones Division of Nokia.
The price is about 7,2 billion USD.
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The rumors says that Elop will replace Ballmer.
The next step is NAVTEQ, don't you think?