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Nokia makes walk and drive navigation free on its smartphones, doubling size of mobile navigation market
January 21, 2010
Espoo, Finland - Nokia has today announced plans to release a new version of Ovi Maps for its smartphones that includes high-end walk and drive navigation at no extra cost, available for download at [Only registered and activated users can see links. ]. This move has the potential to nearly double the size of the current mobile navigation market.The new version of Ovi Maps includes high-end car and pedestrian navigation features, such as turn-by-turn voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as detailed maps for more than 180 countries.
"Why have multiple devices that work that work in only one country or region? Put it all together, make it free, make it global and you almost double the potential size of the mobile navigation market ," explained Anssi Vanjoki, Executive Vice President, Nokia. "Nokia is the only company with a mobile navigation service for both drivers and pedestrians that works across the world. Unlike the legacy car navigation manufacturers, we don't make you buy maps for different countries or regions even if you're only visiting for a few days. We offer both navigation and maps free of charge, with all the high-end functionality and features that people now expect."
"The large-scale availability of free-of-charge mobile phone navigation offerings using high-quality map data will be a game changer for the navigation industry," said Thilo Koslowski, Vice President Automotive and Vehicle ICT at Gartner. "Such offerings will accelerate mass market adoption for navigation solutions and shift innovation focus to location-based services that go beyond traditional routing benefits."
For Nokia, removing the costs associated with navigation for drivers and pedestrians allows the company to quickly activate a massive user base to which it can offer new location features, content and services. This is part of Nokia's strategy to lead the market in mobile maps, navigation and location-based services. The move is also in line with Nokia's vision that the next wave of growth will be centered onthe location-aware, social internet -- as the 'where' people are doing things becomes as important as the 'what' they are doing.
According to research firm Canalys, the number of people worldwide using GPS navigation on their mobile phones was approximately 27 million at the end of 2009. With this announcement Nokia potentially grows the size of this installed user base to about 50 million by enabling smartphone owners, with compatible devices and devices that will be made compatible shortly to activate free drive and walk navigationthrough a simple download of the new Ovi Maps. Nokia will further grow this base as it quickly adds more smartphones to the compatible devices list. Canalys also estimated in 2009 that the installed base of smartphones with integrated GPS was 163 million units worldwide, of which Nokia accounted for more than half (51%) having shipped cumulatively 83 million GPS devices.
"This is a game changing move. By leveraging our NAVTEQ acquisition, and our context sensitive service offering, we can now put a complete navigation system in the palm of your hand, wherever in the world you are, whenever you need it - and at no extra cost," continued Anssi Vanjoki. "By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world. The aim of the new Ovi Maps is to enable us to do the same for navigation."
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Last edited by catymag; 15th February 2010 at 15:40.
HOT :Nokia's Ovi Maps navigation goes free [additional INFOs]
HOT :Nokia's Ovi Maps navigation goes free
Nokia today announced that it is releasing a new version of Ovi Maps with free walk (pedestrian) and driving (car) turn-by-turn, voice guided navigation functionality. Ovi Maps has global coverage, with 74 countries covered by its navigation services. Maps for all regions will be available, for free, for loading over the air or pre-loading via a desktop computer. Traffic information and city guides, from Lonely Planet and Michelin, will also be made available at no extra cost. There's an initial set of devices, in terms of availability, with more compatible devices to follow. See below.
This is an industry-shifting move; Nokia is essentially changing the economics of the consumer GPS navigation market overnight. It will give its phones a significant differentiator on shop shelves and has long term strategic implications for the future of location services. Read on for further details and analysis.
The announcement should help Nokia sell more phones because it means every Nokia Symbian phone can have a label on the box that says 'Comes with Navigation', without adding any extra (visible) cost. Providing free, voice-guided, turn-by-turn navigation, traffic information and travel guide functionality with global coverage is a very significant consumer draw, which other manufacturers will find difficult to match.
Previously Nokia was charging around £50 per region for one year of car navigation, and a further £16 for traffic information. Regular travellers were able to take advantage of short term licenses (typically £1.50 for a day or £6.00 for a week), but such costs could add up quickly, potentially costing several hundred pounds.
With ever increasing numbers of phone having integrated GPS, products from Tom Tom, Garmin and other stand-alone PND manufacturers were already in decline and this announcement is likely to hasten this trend. Standalone devices are likely, in time, to be restricted to specialist niches and high intensity users. For example, from tomorrow it will be possible to buy a Nokia 5230, which is available for around £100 on PAYG in the UK, and immediately have access to free GPS-based, real time, voice-guided, car and pedestrian navigation with global coverage. The cheapest standalone GPS units cost from £60-£100 (Tom Tom's entry level device is £99), but these typically only include maps for one country, do not include traffic information and (sometimes) do not allow for map updates.
Nokia's press release provides some interest context for the impact of this announcement. It quotes figures from research firm Canalys that suggest there were approximately 27 million people using GPS navigation on their mobile phones. With today's announcement, Nokia estimate that the potential size of this install user base grows 'overnight' to almost 50 million people. Canalys figures suggest that in 2009 the install base of smartphones with integrated GPS was 163 million, of which Nokia accounted for 51%, having shipped a total of 83 million GPS-equipped devices. Nokia will certainly add significantly to that total this year, with the majority of its Symbian phone portfolio now including GPS functionality.
“We want to make using your mobile for navigation as familiar as using it to send a text or take a picture. We believe that making the best maps with voice guided navigation available for free will be the catalyst to do this,” explained Anssi Vanjoki, Executive Vice President, Nokia. “Why have a mobile phone and a separate car navigation system that works in only one country or region? Put the two together, make it free, make it global and you have something that is truly useful and can help you get round almost any city in the world whether you’re on foot or driving.”
“This is a game changing move. By leveraging our NAVTEQ acquisition we can now put a complete navigation system in the palm of your hand, wherever in the world you are, whenever you need it - and at no extra cost,” continued Anssi Vanjoki. “By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world. The aim of the new Ovi Maps is to enable us to do the same for navigation.”
Key features of Ovi Maps
Global navigation coverage - navigation functionality is available for 74 countries in 46 languages. Car navigation is via voice guidance with turn by turn directions and on-screen directions. Traffic information (congestion, safety [camera] warnings) is available in 10 countries. Pedestrian navigation is via on-screen prompts and a breadcrumb trail, which shows you where you have been and where you are going.
No hidden costs - all navigation, traffic information and travel guide information is free of charge for the lifetime of the smartphone. Although it should be noted that you may be charged for any data usage by your operator.
Hybrid technology - Maps and navigation routes can be downloaded over the air. However, maps can also be side-loaded via a PC and the navigation system still works even if there's no online connection (good for areas of low signal coverage o r when roaming). The maps are vector-based, which are less data intensive than bitmap-based maps typically used by other services.
Typical mapping and GPS navigation functionality includes: maps for 180 countries with 2D and 3D maps, satellite and terrain maps, saving of favourites and routes, powerful postcode-level search and points of interest database, context sensitive weather and local event information, and editorial travel content for more than 1,000 destinations with listings for sights, restaurants, hotels and more from Lonely Planet and Michelin.
Desktop sync - Sync with the PC, browser-based, Ovi Maps (maps.ovi.com), which allows you to transfer favourites (locations) and routes in both directions. PC browser compatibility: Windows (Internet Explorer 6, 7, 8 and Firefox 3, 3.5), Mac (Safari 3, 4).
Social sharing - Nokia's Lifecasting concept, which was previously available as a stand alone beta, has been added to the new version of Ovi Maps. It allows you share your current location, status and photos direct to Facebook.
Social sharing from the homescreen (also available within Ovi Maps).
Status updates, with optional location information and attached photos, are sent directly to Facebook.
Download and compatible devices
The new version of Ovi Maps (3.3) is available to download from
The initial list of compatible Nokia devices includes: the Nokia N97 mini, Nokia 5800 XpressMusic, Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia E72, Nokia 5230, Nokia 6710 Navigator, Nokia 6730 classic and Nokia X6.
Further devices will follow over the next few weeks and months, following testing and customisation. (In particular, the Nokia N97 isn't supported because the Maps 3.3 installer needs (in the order of) 20MB free disk space on C: and this would present problems for many users - a workaround is apparently coming in a week or so, possibly in the form of building Maps 3.3 into the firmware itself, eliminating the need for a separate download)
From March 2010, new GPS-enabled Nokia devices will include the new version of Ovi Maps and will be pre-loaded with local country maps. Additional maps can, of course, be side-loaded via Nokia Map Updater/Loader on both Windows and Mac desktops.
via :Rafe Blandford, All About Symbian
PS. Here's Nokia's launch video for the free version of Ovi Maps:
Last edited by catymag; 21st January 2010 at 14:10.
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You have to navigate to get to the good.
Please don't flood my pm box with questions you can post on forum!! You won't hear back from me.
"Finally found what I'm looking for" I've been using Nokia 5800 for a few months now and I'm very satisfied with phone but as I said I was looking for some maps just to complete it. Here I found it. Thanks, this is awsome.
i got this map working on my n97 no probs did,nt use the map loader just download to pc and copy over to phone with mass storage mode and installed through the phone went on without a hitch!! working no probs!!!:idea5: ps firmvare 20.0.019
Last edited by cstuarty; 22nd January 2010 at 19:05.