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  1. #1
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    Default Just saw it in CNE 2014.20

    See the difference:

    City Navigator Europe 2014.20

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    City Navigator Europe 2014.10

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    The word Nokia appears.

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  3. #2
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    In SmartphoneLink same thing: Nokia copyright. Was surprised by this: why in autonav they use NAVTEQ, and in mobile app - Nokia.

  4. #3
    Garmin/GPS Systems GMod. Just saw it in CNE 2014.20
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    Neil's Avatar
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    It's not uncommon when a well-known, well-respected company is taken over by another of similar standing for there to be a process of 'orchestrated name-change' for one or both organisations. This usually follows a pattern, with some likely/possible variation of course, particularly if the acquired company's reputation has gone downhill. If the brand name or trading [business] name of the taken-over company stinks it'll not be used at all and re-branding happens overnight. If it's reputation is intact though the process is much as the following:

    1. Both companies continue using their own individual names for a period of time, maybe even for the foreseeable future
    2. The acquired company is 'tagged' as a subsidiary or branch or possession of the acquirer for a while, e.g. 'Navteq, a Nokia Company', while the parent remains 'Nokia'.
    3. The association is tightened further, e.g. 'Navteq, a Trademark of Nokia' as has now happened.
    4. Once that's sunk into the public psyche, it may become 'Navteq/Nokia' or 'Nokia/Navteq' or whatever, but maybe we could eventually see 'Nokia' the hardware manufacturer and 'Nokia Maps' as two separate entities with common ownership. Time will tell.

    The speed of the process is usually in direct proportion to the height of the acquiree's reputation. The should be no rush to squander the goodwill associated with a highly regarded brand or business name of course.
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  5. #4
    Navigation software expert Just saw it in CNE 2014.20
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    In time the brand name "Navteq" will be replaced by the brand name "here", like Nokia + Maps = here, this is the guiding line.
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  6. #5
    GPSPower Helper Just saw it in CNE 2014.20
    Just saw it in CNE 2014.20
    dasilvarsa's Avatar
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    Nokia Branding.
    It first appeared in City Navigator Southern africa 2014.20
    How did you screenshot the Startup Screen ? Used a good camera I suppose ?
    The difference between stupidity and genius is that genius has its limits.
    Albert Einstein.

  7. #6
    VIP Master Just saw it in CNE 2014.20
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    [Only registered and activated users can see links. ] is quite old.
    Obviously now they start to change brand name....
    When Garmin buy Nokia - all will become to normal and we may expect several bug fixes per map update
    Last edited by isg; 30th August 2013 at 03:08 PM.

  8. #7
    GPSPower Helper Just saw it in CNE 2014.20
    Just saw it in CNE 2014.20
    dasilvarsa's Avatar
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    Nokia bought Navteq

    Garmin achieved a revenue of $532 million in Quarter1 2013 when Nokia achieved a Quarter1 revenue of $ 7.7 billion
    I think Nokia could easily buy out Garmin, Garmin buying out Nokia is very unlikely.

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    The difference between stupidity and genius is that genius has its limits.
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  9. #8
    Important User Just saw it in CNE 2014.20
    Just saw it in CNE 2014.20Just saw it in CNE 2014.20Just saw it in CNE 2014.20Just saw it in CNE 2014.20Just saw it in CNE 2014.20Just saw it in CNE 2014.20Just saw it in CNE 2014.20
    catymag's Avatar
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    ...or Microsoft buys both
    l9ebnsm
    You have to navigate to get to the good.

    Galaxy S5 Kitkat 4.4.2 / Nuvi1200->1250 / Nuvi3790T->34xx / Nuvi 2200 / Nuvi 66 / Oregon 600

  10. #9
    Kanopus
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    And Elop become CEO of all

  11. #10
    Navigation software expert Just saw it in CNE 2014.20
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    Giomen's Avatar
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    Quote Originally Posted by catymag View Post
    ...or Microsoft buys both
    New Garmin Nuvi on Win8 is really? Nokia already leave Symbian in Lethe...
    Garmin, how much is 30 pieces of silver for Judas today? Were they worthy for crucifix of GPSPower?

 

 

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